文章基本信息

标题：Awe: An Important Emotional Experience in Sustainable Tourism
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作者：Lu, Dong ; Liu, Yide ; Lai, Ivan 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2017
卷号：9
期号：12
页码：1-15
出版社：MDPI, Open Access Journal
摘要：“Awesome” is one of the most highly desirable experiences for tourists. This study investigates how tourists’ awe emotion is induced when tourists visit sacred mountains and how the awe experience influences their satisfaction. A survey is administrated at a famous sacred mountain in China—Mount Emei. Results reveal that the awe experience is more elicited by the perceived vastness of natural environment for secular tourists, while is more encouraged by the perceived sanctity of religious ambience for pilgrim tourists. Awe experience is a mediator between the sense of perceptual vastness/sanctity and tourists’ satisfaction. The mediation relationships through awe experience are moderated by the visitor types (pilgrims and secular tourists). Findings suggest that destination marketers should apply tourism strategies to encourage tourists’ sense of awe.
关键词：sustainable tourism; awe experiences; perceived environment; pilgrims; secular tourists