文章基本信息

标题：Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying
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作者：Zhichao Liu ; Zhouwei Lu
期刊名称：Modern Economy
印刷版ISSN：2152-7245
电子版ISSN：2152-7261
出版年度：2017
卷号：08
期号：12
页码：1484-1498
DOI：10.4236/me.2017.812099
语种：English
出版社：Scientific Research Publishing
摘要：Based on the SOR theory, this study examined the influence of the knowledge, convenience and entertainment of APP on the consumer’s intention to buy, with 624 consumers who had APP shopping experience. The mediating variable of this study was the sense of pleasure and arousal of psychological emotion. The study findings showed that: 1) shopping APP ’ s knowledge, convenience and entertainment represented the most obvious features of shopping APP ; 2) pleasure was completely mediated by the shopping APP’s knowledge and entertainment on impulse buying intention, partly mediated by the convenience on impulse buying intention ; 3) arousal was completely mediated by the shopping APP’s knowledge and convenience on impulse buying intention, partly mediated by the entertainment on impulse buying intention.
关键词：Psychological Emotion;Impulse Buying;Eating Role;Sopping APP