文章基本信息

标题：Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athletes
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作者：Rebecca Dell ; Cynthia M. Frisby
期刊名称：Advances in Journalism and Communication
印刷版ISSN：2328-4927
电子版ISSN：2328-4935
出版年度：2017
卷号：05
期号：04
页码：236-255
DOI：10.4236/ajc.2017.54014
语种：English
出版社：Scientific Research Publishing
摘要：Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009; Daniels & Wartena, 2011) and negative reader judgment of female athletes (Knight & Giuliano, 2001). This study examines whether the gender of the sportswriter and reader affect the perception of female athletes (in terms of athleticism, respectability and interest in the sport). No significant interaction was found between sportswriter and reader gender, but a main effect was found for reader gender wherein women tend to think more highly of the athleticism and respectability of female athletes. Women were also more likely to view the sportswriter as credible; and higher credibility was positively correlated with perceptions of the athlete’s athleticism and respectability.
关键词：Female Athlete’s Athleticism;Perceptions of Female Athletes;Objectification of Women;Reader Judgment of Female Athletes;Gender and Sportswriter Perception of Female Athletes