文章基本信息

标题：MADE IN ITALY: GLOBAL TRENDS AND NEW CHALLENGES
本地全文：下载
作者：Graziella FERRARA
期刊名称：Revista Română de Geografie Politică
印刷版ISSN：1582-7763
电子版ISSN：2065-1619
出版年度：2017
卷号：XIX
期号：1
页码：5-10
出版社：Editura Universitatii din Oradea
摘要：Italian agro-food is the third industry in Europe, after Germany and France. The connection between culture and territory has made the Mediterranean dieta a value for the whole humanity. The relevance of agro-food industry for Italian economy leads us to investigate geographical strategies to promote the ‘Made in Italy’ in the world. We present results of some cases studies of agro-food firms. Our article offers an innovative perspective for promoting Italian agro-food industry in the world. It reinforces the idea that both technological and non-technological innovations have to be realized to support geographical diversification of firms.
关键词：agriculture; Italy; culture; territory; foreign markets