文章基本信息

标题：A way to the practical orientation of the conceptual framework & methodology to derive customer intelligence
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作者：Abhishek Kaushik ; Dr. Shuxiang Xu
期刊名称：International Journal on Computer Science and Engineering
印刷版ISSN：2229-5631
电子版ISSN：0975-3397
出版年度：2016
卷号：8
期号：11
页码：399-411
出版社：Engg Journals Publications
摘要：A theoretical structure focuses on the core areas to be examined, the components, and the apparent interrelationship among each other. Based on the described theories on the previous journal paper (Derivation of Customer Intelligence from Customer Knowledge Management)[18],the conception that is apparent as the most important for the research will be preferred. Every concept has been prepared on the ground of their prospective strengths on the topics of data gathering in CI (Customer Intelligence). The objective is to present a concise preface to the research methodology. The selected research methodology and ways of obtaining the research goal are discussed. It also includes the reliability and validity check methodology to obtain Customer Intelligence (CI).
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