文章基本信息

标题：The Effects of Business Intelligence on the Effectiveness of the Organization (Case Study: Airline Companies in Iran)
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作者：Mahsa Rayat ; Hamid Reza Rezaei Kelidbari
期刊名称：Review of European Studies
印刷版ISSN：1918-7173
电子版ISSN：1918-7181
出版年度：2017
卷号：9
期号：3
页码：176
DOI：10.5539/res.v9n3p176
出版社：Canadian Center of Science and Education
摘要：Given the increasing competition between airlines companies in the country and equipping them with modern information technologies, establishment of knowledge management system in airline industry can increase the effectiveness of business intelligence system and lead to effectiveness of this industry. The aim of this study was to identify the effects of strategy, structure, processes and organizational culture on the effectiveness of organization and mediating role of business intelligence systems in Iran’s airline companies. Statistical society includes all airlines of Iran. For sampling, non-random judgmental sampling method is used. In order to study the research hypotheses, structural equation methods have been used. Questionnaire tools were used for gathering the data. Stability of the questionnaires used in the present study was calculated higher than 0.7 in term of Cronbach alpha, confirming the validity. The results showed that there is a positive and significant effect between variables of strategy, structure, and organizational culture on the effectiveness of the organization and business intelligence systems in Iran’s airlines and that there is not a significant relationship between organizational variables and organizational effectiveness.
其他摘要：Given the increasing competition between airlines companies in the country and equipping them with modern information technologies, establishment of knowledge management system in airline industry can increase the effectiveness of business intelligence system and lead to effectiveness of this industry. The aim of this study was to identify the effects of strategy, structure, processes and organizational culture on the effectiveness of organization and mediating role of business intelligence systems in Iran’s airline companies. Statistical society includes all airlines of Iran. For sampling, non-random judgmental sampling method is used. In order to study the research hypotheses, structural equation methods have been used. Questionnaire tools were used for gathering the data. Stability of the questionnaires used in the present study was calculated higher than 0.7 in term of Cronbach alpha, confirming the validity. The results showed that there is a positive and significant effect between variables of strategy, structure, and organizational culture on the effectiveness of the organization and business intelligence systems in Iran’s airlines and that there is not a significant relationship between organizational variables and organizational effectiveness.