文章基本信息

标题：Managing Mobile Market Users Based on the AARRR Model in the Age of Big Data
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作者：Qianling CHEN ; Lan DU
期刊名称：Management Science and Engineering
印刷版ISSN：1913-0341
电子版ISSN：1913-035X
出版年度：2016
卷号：10
期号：1
页码：58-66
出版社：Canadian Research & Development Center of Sciences and Cultures
其他摘要：In this paper, our research is based on the theory of Customer Relationship Management and the data-management framework which are used by one of the Telecom Operator in China in the age of Big Data. By collecting the user behavior data of the Mobile Market and utilizing the AARRR model to do the data mining, we come to some conclusions about the characters of the lost user, the suggestions of the product improvement, how to improve the download-pay conversions, and so on. The result shows that it possesses instructional significance and referenced value for the mobile internet application operations management.
关键词：Customer relationship management;User lifecycle;AARRR model;Data mining;Mobile internet application