文章基本信息

标题：Coordination Contracts for Competitive Two Echelon Supply Chain With Price-and-Promotional Effort Dependent Demand
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作者：Zhihong WU
期刊名称：Management Science and Engineering
印刷版ISSN：1913-0341
电子版ISSN：1913-035X
出版年度：2016
卷号：10
期号：2
页码：27-32
出版社：Canadian Research & Development Center of Sciences and Cultures
其他摘要：With the deepening of globalization,improve the market share is becoming more and more important,to many enterprises promotional effort is a good choice.Based on price-and-promotional effort dependent demand,we developed a model consists of a dominant manufacture and two retailers,and compared the optimal strategies under the centralized and decentralized scenarios. To coordinate the supply chain and improve the profits of the members of the supply chain, two coordination contracts are proposed, we find that these contracts improved profits of both sides. Finally we validated the effectiveness of these contracts through numerical examples.
关键词：Promotion effort;Price;Demand;Supply chain coordination