文章基本信息

标题：The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case
本地全文：下载
作者：Rand Al-Dmour ; Farah Hammdan ; Hani Al-Dmour 等
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2017
卷号：13
期号：11
页码：157
DOI：10.5539/ass.v13n11p157
出版社：Canadian Center of Science and Education
摘要：
This study aims to examine how Jordanian passenger’s lifestyle effects their buying decisions of online e-tickets by utilizing the AIO theory (Activities, Interests, and Opinions). A convenience sample of 473 passengers from the Jordanian airport was chosen as the population in order to verify the hypotheses and research framework. The results of the study show that the lifestyle of Jordanian passengers significantly influences their purchase of e-tickets. The analysis of the results indicates that each of the lifestyle dimensions: Activities, Interests, and Opinions, had a significant positive effect on the purchasing decision of the e-ticket Service.
其他摘要：This study aims to examine how Jordanian passenger’s lifestyle effects their buying decisions of online e-tickets by utilizing the AIO theory (Activities, Interests, and Opinions). A convenience sample of 473 passengers from the Jordanian airport was chosen as the population in order to verify the hypotheses and research framework. The results of the study show that the lifestyle of Jordanian passengers significantly influences their purchase of e-tickets. The analysis of the results indicates that each of the lifestyle dimensions: Activities, Interests, and Opinions, had a significant positive effect on the purchasing decision of the e-ticket Service.