文章基本信息

标题：Well-informed Consumer? How do Different Consumer Groups Handle Online Information on German Animal Welfare Initiatives?
本地全文：下载
作者：Darya Hirsch ; Christian Meyer ; Cristina Massen 等
期刊名称：Proceedings in Food System Dynamics
印刷版ISSN：2194-511X
出版年度：2017
页码：418-423
DOI：10.18461/pfsd.2017.1742
语种：English
出版社：Proceedings in Food System Dynamics
摘要：In January 2015, German trade and industry announced to support the national animal welfare initiative “Initiative Tierwohl” (ITW) which stands for a more sustainable and animal-friendly meat production. A web content analysis shows that the ITW initiative has been widely picked up and discussed by online media and that user comments are quite heterogeneous. The current study identifies different types of consumers through factor and cluster analysis and is based on an online survey as well as face-to-face interviews. According to our results, the identified consumer groups demonstrate a rather passive comment behaviour on the internet. In fact, the internet was hardly mentioned as an information source for meat production; consumers more frequently referred to brochures, leaflets and personal contacts with sales personnel.
其他摘要：In January 2015, German trade and industry announced to support the national animal welfare initiative “Initiative Tierwohl” (ITW) which stands for a more sustainable and animal-friendly meat production. A web content analysis shows that the ITW initiative has been widely picked up and discussed by online media and that user comments are quite heterogeneous. The current study identifies different types of consumers through factor and cluster analysis and is based on an online survey as well as face-to-face interviews. According to our results, the identified consumer groups demonstrate a rather passive comment behaviour on the internet. In fact, the internet was hardly mentioned as an information source for meat production; consumers more frequently referred to brochures, leaflets and personal contacts with sales personnel.