文章基本信息

标题：Nutrition Sensitive Consumption as a Way to Achieve a Healthy Diet: Working with Dissonance as Revaluation of Foods and Respecting Nutritional Norms
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作者：Ernst-August Nuppenau
期刊名称：Proceedings in Food System Dynamics
印刷版ISSN：2194-511X
出版年度：2017
页码：241-251
DOI：10.18461/pfsd.2017.1724
语种：English
出版社：Proceedings in Food System Dynamics
摘要：This paper deals with a new methodological approach allowing us to bring nutrition sensitive consumption closer to consumers’ attention. We establish a theoretical model in which individual choices (subjective utility) shall correspond better with choices at societal level (objective norms). A first hypothesis is that individual households, in their decisions on what foods to buy, additionally may depend on norms; not only taste. But this creates dissonance. A second hypothesis is: dissonance is minimized. This results in a modification of perceptions and valuation (preference ordering) on possible diets. The idea is to show how norms can modify individual households’ choices.
其他摘要：This paper deals with a new methodological approach allowing us to bring nutrition sensitive consumption closer to consumers’ attention. We establish a theoretical model in which individual choices (subjective utility) shall correspond better with choices at societal level (objective norms). A first hypothesis is that individual households, in their decisions on what foods to buy, additionally may depend on norms; not only taste. But this creates dissonance. A second hypothesis is: dissonance is minimized. This results in a modification of perceptions and valuation (preference ordering) on possible diets. The idea is to show how norms can modify individual households’ choices.