出版社:Servicio de Publicaciones de la Universidad Complutense
摘要:In the Post-web era, the audience's participation in socio-political issues has been intermittent. This work inquires the possible relationships between Media citizenship and its digital culture in face of the theoretical construct of socio-political participation. Present here are the findings of a quantitative study made in a Mexican state, using non-parametric tests (Mann–Whitney U test, Chi-squared and Kruskal Wallis); the objective is to identify if digital media influences communicative perception and action for the change of the contemporary audiences (digital natives and immigrants). The results suggest that the binomial participation-technology is more complex than it seems.
其他摘要:In the Post-web era, the audience's participation in socio-political issues has been intermittent. This work inquires the possible relationships between Media citizenship and its digital culture in face of the theoretical construct of socio-political participation. Present here are the findings of a quantitative study made in a Mexican state, using non-parametric tests (Mann–Whitney U test, Chi-squared and Kruskal Wallis); the objective is to identify if digital media influences communicative perception and action for the change of the contemporary audiences (digital natives and immigrants). The results suggest that the binomial participation-technology is more complex than it seems.