文章基本信息

标题：El empleo de métodos Q para la investigación en comunicación: diseño y evaluación de un estudio comparado a escala europea
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作者：Miguel Vicente-Mariño ; María del Mar Grandío Pérez ; José Manuel Noguera Vivo 等
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2017
卷号：23
期号：2
页码：1419-1436
DOI：10.5209/ESMP.58053
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article presents the methodological design of an ongoing research project conducted across Europe about the media consumption as a democratic resource. By means of a combination of in-depth interviews, questionnaires and Q methods, a critical evaluation of the benefits and limitations that these methodological innovations could bring to Communication Research is completed. The dialogue established between teams of thirteen different countries fosters a necessary discussion about the challenges imposed by comparative research at international scale. Moreover, the incorporation of Q methods as a central part of the methodological strategy turns into an opportunity to learn and explore the connections between quantitative and qualitative approaches to Social Sciences. The detailed explanation of the decisions taken by the research team during more than two years are offered as an invitation to public discussion and to the application of these techniques during both the data collection and data analysis phases.
其他摘要：This article presents the methodological design of an ongoing research project conducted across Europe about the media consumption as a democratic resource. By means of a combination of in-depth interviews, questionnaires and Q methods, a critical evaluation of the benefits and limitations that these methodological innovations could bring to Communication Research is completed. The dialogue established between teams of thirteen different countries fosters a necessary discussion about the challenges imposed by comparative research at international scale. Moreover, the incorporation of Q methods as a central part of the methodological strategy turns into an opportunity to learn and explore the connections between quantitative and qualitative approaches to Social Sciences. The detailed explanation of the decisions taken by the research team during more than two years are offered as an invitation to public discussion and to the application of these techniques during both the data collection and data analysis phases.
关键词：Métodos Q;investigación comparada;consumo de medios;proyectos internacionales;Cross-Media.
其他关键词：Q Methods;comparative studies;media consumption;international projects;Cross-Media