文章基本信息

标题：Redes sociales y evangelización: el caso de las diócesis españolas en "Facebook"
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作者：Jesús A. Pérez Dasilva ; María Teresa Santos Díez
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2017
卷号：23
期号：2
页码：1369-1381
DOI：10.5209/ESMP.58050
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This research analyzes the Facebook accounts of the 70 dioceses that structure the Spanish Church. We analyzed the accounts of the Spanish dioceses through and analysis tool that includes the potential of influence, the degree of interaction and the engagement rate of followers with these profiles. In the less Catholic Spain in history the Spanish dioceses have managed to gather 45,000 people on Facebook to talk about religion and learn about news and its related activities, and about a third show a strong bond with his followers.
其他摘要：This research analyzes the Facebook accounts of the 70 dioceses that structure the Spanish Church. We analyzed the accounts of the Spanish dioceses through and analysis tool that includes the potential of influence, the degree of interaction and the engagement rate of followers with these profiles. In the less Catholic Spain in history the Spanish dioceses have managed to gather 45,000 people on Facebook to talk about religion and learn about news and its related activities, and about a third show a strong bond with his followers.
关键词：Redes sociales;Facebook;Iglesia Católica;evangelización;Diócesis españolas.
其他关键词：Social networks;Facebook;Catholic Church;evangelization;Spanish dioceses