文章基本信息

标题：University Students Usage of Facebook: The Case of Obtained Gratifications and Typology of Its Users
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作者：Shuaa Aljasir ; Ayman Bajnaid ; Tariq Elyas 等
期刊名称：Journal of Management and Strategy
印刷版ISSN：1923-3965
电子版ISSN：1923-3973
出版年度：2017
卷号：8
期号：5
页码：30
DOI：10.5430/jms.v8n5p30
出版社：Sciedu Press
摘要：This paper presents and discusses the results from the designed quantitative self-report questionnaire. It addresses two main research objectives: first, to contribute to the uses and gratifications research by exploring the gratifications that research participants who belong to an Islamic culture obtain from using Facebook, and second, to inform theoretical and empirical media and communications research through proposing a typology of users based on their obtained gratifications, usage variables, and demographic variables. The findings showed that Saudi university students obtained 11 gratifications and that there are three types of Saudi Facebook users.
其他摘要：This paper presents and discusses the results from the designed quantitative self-report questionnaire. It addresses two main research objectives: first, to contribute to the uses and gratifications research by exploring the gratifications that research participants who belong to a conservative Islamic culture obtain from using Facebook, and second, to inform theoretical and empirical media and communications research through proposing a typology of users based on their obtained gratifications, usage variables, and demographic variables. The findings showed that Saudi university students obtained 11 gratifications from using Facebook, including communicational, personal, recreational, and academic gratifications.