文章基本信息

标题：Health Communication| Dispelling Fears and Myths of Organ Donation: How Narratives Including Information Reduce Ambivalence and Reactance
其他标题：Health Communication| Dispelling Fears and Myths of Organ Donation: How Narratives Including Information Reduce Ambivalence and Reactance
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作者：Freya Sukalla ; Anna J. M. Wagner ; Isabel Rackow 等
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2017
卷号：11
页码：21
语种：English
出版社：USC Annenberg Center
摘要：Combining research in narrative persuasion with the theory of planned behavior, this article investigates the effects of integrating information addressing specific fears and myths about organ donation in narratives on individuals’ reactance, attitudinal ambivalence, and organ donation intentions. The results of a 2 (with vs. without information) × 2 (control factor text) between-subjects online experiment ( N = 308) show that embedding relevant information (a) did not impede narrative engagement, (b) successfully reduced attitudinal ambivalence, and (c) ultimately increased organ donation intentions. This article illustrates the theoretical and empirical relevance of ambivalence and reactance as valuable constructs for both researchers and practitioners in health communication.
其他摘要：Combining research in narrative persuasion with the theory of planned behavior, this article investigates the effects of integrating information addressing specific fears and myths about organ donation in narratives on individuals’ reactance, attitudinal ambivalence, and organ donation intentions. The results of a 2 (with vs. without information) × 2 (control factor text) between-subjects online experiment ( N = 308) show that embedding relevant information (a) did not impede narrative engagement, (b) successfully reduced attitudinal ambivalence, and (c) ultimately increased organ donation intentions. This article illustrates the theoretical and empirical relevance of ambivalence and reactance as valuable constructs for both researchers and practitioners in health communication.
关键词：narrative persuasion; reactance; ambivalence; theory of planned behavior; organ donation