文章基本信息

标题：The Role of Intellectual Image of the Commodity in Increasing Sales: A Case Study of Maestro Pizza Company
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作者：Somaia Osman Mohamed Abdelgadir ; Ahmed Osman Ibrahim Ahmed
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2017
卷号：13
期号：1
页码：277
DOI：10.5539/ijbm.v13n1p277
语种：English
出版社：Canadian Center of Science and Education
摘要：The research dealt with the role of the intellectual image of the commodity in increasing sales, through the study of Maestro Pizza, as a local company with rapid growth and development. The main reasons for dealing with this issue were the study of the experience of this company and the reasons for its rapid success, although it is young in the market, and also in light of the great competition in the Saudi market. The main objectives of the research were to identify the factors affecting the intellectual image of consumers. The research was based on the analytical descriptive methodology, and its time limits were: 2013-2017 and in Riyadh, Saudi Arabia. The most important research hypotheses (the relationship between customer service and intellectual image of consumers). The study has reached to a number of findings, the most important of which are: Quality of service is one of the most important factors that create loyalty among consumers. A number of recommendations have been reached, including: the need to promote and develop the promotional activities of the company and to benefit from its ability to build a positive mental image.