文章基本信息

标题：INTEGRATING QUALITY FEATURES INTO TECHNOLOGY ACCEPTANCE MODEL FOR EXAMINING THE ACCEPTANCE OF MOBILE BANKING
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作者：MALEK ZAKARYA ALKSASBEH ; BASSAM A. Y. ALQARALLEH
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2017
卷号：95
期号：16
页码：3737
出版社：Journal of Theoretical and Applied
摘要：Although the banking sector in Jordan is a regional leader in Mobile banking (MB), but it is still working hard to achieve full utilization of MB services to add value to users in order to enhance customer relationships and to achieve some cost advantages. Advancements and innovations in mobile technologies are leading the banking sector to new and innovative banking services. New MB system technologies and services enable some new capabilities that allow customers to be active. When MB system with new technologies and services is presented, it needs to be accepted by its users. The acceptance of MB system can be influenced by different factors. The aim of this study is to examine the effect of three key quality features (system quality, information quality, and service quality) on customers beliefs which may significantly influence the users acceptance of MB. The model of this study is mainly based on extending technology acceptance model (TAM). The questionnaires were distributed to 354 customers selected based on the systematic sampling method. 253 usable questionnaires were returned and used to conduct the hypothesis test. The usable response rate was 71 %. Our study highlights the importance of the system quality, information quality, and service quality as the primary antecedents of MB acceptance. The research results revealed that these three variables had positive effects on customers perception with regard to their beliefs (i.e., perceived usefulness and perceived ease of use); and as a result, this positive effect can lead to enhance customers behavioral intention to use MB application.
关键词：Mobile banking acceptance; TAM model; System quality; Information quality; Service quality