摘要：Novas utilizações de alguns conceitos da teoria dos jogos para formulação de estratégias cooperativas e competitivas em gestão empresarial são aqui elaboradas e apresentadas, tendo como base a Matriz de Jogos Estratégicos (MJE). Aplicam-se os conceitos e resultados da MJE na análise e formulação de estratégias empresariais, como instrumento de apoio à gestão estratégica em complexas estruturas empresariais–hierárquicas ou não – tanto competitivas como cooperativas. É proposta uma nova tipologia para jogos estratégicos empresariais, derivada da análise e interpretação da MJE: Quatro jogos estratégicos clássicos da teoria dos jogos – Nash, Minimax, e Pareto, como jogos nãohierárquicos, e Stackelberg, como jogo hierárquico – são interpretados e aplicados a situações de conflito de interesses competitivas e cooperativas; dois novos jogos estratégicos hierárquicos, aplicáveis a situações de casos-limite, também derivados da análise da MJE – Dominante-Marginal e Paternalista-Solidário–, são também descritos e aplicados. Uma nova metodologia para análise e formulação de estratégias competitivas e cooperativas para gestão estratégica em complexas estruturas hierárquicas, construída com base na MJE, é apresentada e aplicada a jogos hierárquicos em três níveis. Os conceitos de jogo-de-cena estratégico e de dinâmica de posicionamento estratégico são também introduzidos e ilustrados.↓This paper develops and presents some original game theory concepts utilizations for the formulation of company’s cooperative and competitive strategies, having as basis the Strategic Games Matrix (SGM). The concepts and results from SGM are applied to analysis and formulation of entrepreneurial strategies, as a support tool to complex business structures strategic management – hierarchical or not – and for competitive and/or cooperative strategies, or a combinations of those. It is proposed a new typology for business strategic games derived from an analysis and interpretation of the SGM: Four classic strategic games types from game theory – Nash, Minimax, and Pareto, as nonhierarchical games, and Stackelberg, as a hierarchical game – are interpreted and applied to some conflict of interests situations; two new hierarchical strategic game types, applicable to limit-case situations, also derived from the SGM analysis – Dominant-Marginal, and Paternalist-Solidary – are also described and applied. A new methodology for analysis and design of competitive and cooperative strategy formulation for complex hierarchical structures strategic management, based on the SGM, is presented and applied to three level hierarchical games. The concepts of strategic scene-gaming, and of strategic dynamic positioning, are also introduced and illustrated.
其他摘要：This paper develops and presents some original game theory concepts utilizations for the formulation of company’s cooperative and competitive strategies, having as basis the Strategic Games Matrix (SGM). The concepts and results from SGM are applied to analysis and formulation of entrepreneurial strategies, as a support tool to complex business structures strategic management – hierarchical or not – and for competitive and/or cooperative strategies, or a combinations of those. It is proposed a new typology for business strategic games derived from an analysis and interpretation of the SGM: Four classic strategic games types from game theory – Nash, Minimax, and Pareto, as nonhierarchical games, and Stackelberg, as a hierarchical game – are interpreted and applied to some conflict of interests situations; two new hierarchical strategic game types, applicable to limit-case situations, also derived from the SGM analysis – Dominant-Marginal, and Paternalist-Solidary – are also described and applied. A new methodology for analysis and design of competitive and cooperative strategy formulation for complex hierarchical structures strategic management, based on the SGM, is presented and applied to three level hierarchical games. The concepts of strategic scene-gaming, and of strategic dynamic positioning, are also introduced and illustrated.
关键词：Gestão Estratégica. Teoria dos Jogos. Matriz de Jogos Estratégicos. Sistemas hierárquicos. Estratégias competitivas e cooperativas.;Strategic management; Game theory; Strategic Games Matrix; Hierarchical systems; Competitive and cooperative strategies; Strategic scene-gaming; Strategic positioning dynamics
其他关键词：Strategic management; Game theory; Strategic Games Matrix; Hierarchical systems; Competitive and cooperative strategies; Strategic scene-gaming; Strategic positioning dynamics
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