文章基本信息

标题：The Influence of Marketing Capability on Firm Performance: An Empirical Evidence from Nigeria
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作者：Balarabe Salisu ; Lily Julienti Abu-Bakr ; Shamsul Huda Abdul Rani 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2017
卷号：9
期号：32
页码：147-154
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Firm performance play an important role toward National development of a country through job creation, income generation as well as provision of goods and services This paper therefore examines the influence of marketing capability on firm performance in Nigeria.. It is empirically established that marketing capability has positive impact on firm performance. Which indicates that, marketing capability can make firms to innovate and implement new processes to meet with market dynamism which eventually lead firms to achieve performance in Nigeria.
其他摘要：Firm performance play an important role toward National development of a country through job creation, income generation as well as provision of goods and services This paper therefore examines the influence of marketing capability on firm performance in Nigeria.. It is empirically established that marketing capability has positive impact on firm performance. Which indicates that, marketing capability can make firms to innovate and implement new processes to meet with market dynamism which eventually lead firms to achieve performance in Nigeria. Keywords: Dynamic capability; Firm performance; marketing capability.
关键词：Dynamic capability; Firm performance; marketing capability.