文章基本信息

标题：Pricing Policies of a Dual-Channel Supply Chain Considering Channel Environmental Sustainability
本地全文：下载
作者：Chen, Shan ; Wang, Xu ; Wu, Yingbo 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2017
卷号：9
期号：3
页码：1-14
出版社：MDPI, Open Access Journal
摘要：This paper examines the dual-channel supply chain in which the differentiation of the environmental sustainability of channels is considered. We analyze the influences of the level of environmental sustainability of channels on the pricing policies for the supply chain members in both centralized and decentralized models using the Stackelberg game model under inconsistent price policy. We obtain the optimal level of environmental sustainability of channels and pricing decisions for the players in the centralized and decentralized dual-channel supply chains. Results show that the influence mechanisms of the level of environmental sustainability of channels on the pricing decisions are different in the centralized and decentralized models. Furthermore, numerical analysis has been conducted to investigate the effects of the cross-environmental-sustainability sensitivity factor and the initial proportion of consumers who prefer the retail channel on the level of environmental sustainability of channels, pricing policies and players’ profits.
关键词：dual-channel supply chain; environmental sustainability; pricing policies