文章基本信息

标题：Sustaining Innovative Success: A Case Study on Consumer-Centric Innovation in the ICT Industry
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作者：Choy, Minkyung ; Park, Gunno
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2016
卷号：8
期号：10
出版社：MDPI, Open Access Journal
摘要：The phenomenon of innovation growing rapidly and having a shorter lifespan is a structural change due to the development of ICT (Information and Communications Technology), diverse investment methods, and reduced pattern of innovation adoption. For ICT companies to survive and maintain their success in this ever-changing environment, they need to succeed in fulfilling both productivity and accuracy of innovation. To sustain their innovative success, ICT companies should consistently maintain the direction of innovation towards consumers. The present study analyzes various cases of ICT companies which succeeded or failed to maintain their prior innovative success, and suggests consumer-centric innovation as a solution. To create consumer-centric innovations, companies have to (1) predict the dynamically evolving demand of consumers and continuously transform; (2) proactively employ observation method and big data analysis to discover hidden demands; and (3) identify hassles such as wastes, inconveniences, and anxieties, and put effort in solving these hassles.
关键词：sustainable innovation; consumer-centric innovation; sustainability; consumer hassle; behavior observation; big data analysis; ICT industry