文章基本信息

标题：The road to “reader-friendly”: US newspapers and readership in the late twentieth century
本地全文：下载
作者：Leslie-Jean Thornton ; Claudia Alvares ; Reviewing Editor 等
期刊名称：Cogent Social Sciences
电子版ISSN：2331-1886
出版年度：2016
卷号：2
期号：1
页码：1189055
DOI：10.1080/23311886.2016.1189055
语种：English
出版社：Taylor and Francis Ltd
摘要：Abstract Readership has always been a necessary element in news transmission, but it took on added importance with journalism's widespread commercialization in the 1800s. It became an increasingly urgent issue, particularly for US newspapers, toward the end of the twentieth century. Readership was unexpectedly in steady decline and the cause didn't appear to be clearly identifiable. As readers left, the print industry pulled together to find out why—and to strategize, collaboratively, on ways to win readers back, keep the ones they still had, and attract new ones. A key focus became making content “reader-friendly.” This paper delves deep into some of the dynamics and outcomes of that time. Newspaper readership continues to decline in the early part of the twenty-first century, but readership online is on the rise. The study suggests that readership itself may not have been the problem; newspaper readership was.
关键词：readership ; newspapers ; reader-friendly ; journalism