文章基本信息

标题：Dislocation of reality through advertising
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作者：Radenković-Šošić, Bojana
期刊名称：Glasnik Etnografskog instituta SANU
印刷版ISSN：0350-0861
出版年度：2017
卷号：65
期号：1
页码：191-205
出版社：Institute of Ethnography, SASA
摘要：Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexical, syntactic and rhetoric features of Italian advertising slogans were analysed in the context of decentring, a postmodern condition constructed on Derrida's idea of decentralization, method of deconstruction and intertextuality.
关键词：postmodern advertising; Italian language; decentring; intertextuality