文章基本信息

标题：“Last Kilometer” Distribution Strategy Research of the County Logistics
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作者：Zhimin Guo ; Peijia Guo ; Wenyi Zhao 等
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2017
卷号：05
期号：05
页码：251-262
DOI：10.4236/jss.2017.55018
语种：English
出版社：Scientific Research Publishing
摘要：With the rapid development of e-commerce, the rural e-commerce also has gained great progress. The scale of the county logistics is also broadened. However, as the end of the logistics service chain directly linked with the customer, the “ last kilometer” distribution strategy has become a bottleneck in the development of the county logistics. By analyzing the present situation and existed problems of the county logistics distribution, this paper explores main factors working on rural e-commerce distribution, and based on which it proposes “the last kilometer” distribution strategy of the county logistics.
关键词：Last Kilometer;Distribution;E-Commerce