文章基本信息

标题：Challenges and Opportunities for ICT Initiatives in Agricultural Marketing in India
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作者：Deven J. Patel ; Kapil K. Shukla
期刊名称：Oriental Journal of Computer Science and Technology
印刷版ISSN：0974-6471
出版年度：2014
卷号：7
期号：3
页码：377-381
语种：English
出版社：Oriental Scientific Publishing Company
摘要：Agriculture is different from industry and plays a significant role in the economic development of a nation. India’s prosperity depends upon the agricultural prosperity. There are many kinds of agricultural products produced in India and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which the food and raw materials move from the cultivated farm to the final consumers. The conventional approach of extension services have not been able to resolve the challenges posed by various factors in Indian Agriculture marketing. The paper at length discusses about the challenges and the opportunities for ICT mediated services for agricultural marketing.
关键词：Agricultural Marketing ; ICT ; ICT in Agricultural Marketing ; Challenges for ICT in Agricultural Marketing