文章基本信息

标题：Entrepreneurial and Market Orientation Relationship to Performance: The Role of Business Environment
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作者：Mukhtar Shehu Aliyu ; Abdulkadir Aminu Ahmed ; Umar Haladu Utai 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2015
卷号：7
期号：26
页码：97-104
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The purpose of the study is to examine the moderating effects of business environment on the relationship between entrepreneurial orientation (EO), market orientation (MO) and business performance of small and medium enterprises (SMEs) in Nigeria. This study seeks to resolve the inconsistencies found in the contemporary literature concerning the relationship between EO, MO and business performance. A planned questionnaire using a 5-point Likert scale was adopted from previous works to determine the respondents’ response. A survey research design was adopted and self - administered questionnaires were used to collect the data from 640 owner/managers of SMEs. The analysis was carried using SPSS version 20, the results of the study indicated that entrepreneurial orientation has a significant and positive relationship with business performance; a negative relationship is reported between market orientation and business performance. The study also found that business environment does not moderate the relationship between entrepreneurial orientation, market orientation and business performance of SMEs. Owner/ managers, regulatory agencies, government, and other stakeholders will benefit from the study findings, and future research direction provided.
关键词：Entrepreneurial orientation; Market orientation; Business Environment; Business Performance; SMEs.