首页    期刊浏览 2024年12月05日 星期四
登录注册

文章基本信息

  • 标题:The Role of Business Strategy in Accomplishing Organization Mission in Nigerian Manufacturing Companies
  • 本地全文:下载
  • 作者:David T. Isiavwe ; Mercy E.I. Ogbari ; Olaleke O. Ogunnaike
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2015
  • 卷号:7
  • 期号:32
  • 页码:120-127
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:The imperativeness of strategic alignment in attaining organizational objectives have become critical in this contemporary business age. The study examined the role of Business Strategy on Mission Accomplishment of Manufacturing companies with a major focus on mission statements of two multi-national companies in Nigeria. Probability and non probability sampling techniques were adopted. In the first stage, the two multinational companies were purposively selected among the list of registered manufacturing companies while in the second stage, a simple random sampling procedure was employed to draw participants from the organizations. A total sample of 384 participants was planned by the sampling procedure, however, only 291 participants were successfully interviewed. From the analysis, it was asserted that the employment of business strategy enhances organizational mission irrespective of the type, ownership, management and size of the organization. In addition, there is need for a thorough environmental scanning in order to select the appropriate business strategy to be adopted in accomplishing the specific aspect of the organization`s mission.
  • 关键词:Business Strategy; Organization`s Mission; Manufacturing Companies; Nigeria
国家哲学社会科学文献中心版权所有