文章基本信息

标题：Deceptive Advertising Practices and Customer Loyalty: A Case of Mobile Phones in Karachi, Pakistan
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作者：NIGHUM FAYYAZ ; SAMREEN LODHI
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2015
卷号：7
期号：31
页码：83-88
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：In this era everyone is affected by advertisements, overpromising and deception also occur in ads. In this research we estimate the relationship of customer response and deceptive advertising. The main purpose of this research is to examine how many deceptive ads affect customer loyalty behavior and attitude, deceptive ads means false ads, which some of the advertisers do in their ads but never accept it. By doing deception they thought they penetrate the market, this deception nowadays occurring in the mobile phone advertisements.This study examines how much deception occurring nowadays in mob ads, it will be answered by questioning people who are using mobile phone and are up to date with media.Thus, this learning suggests that advertising companies should not focus with false advertising. Advertising should be emphasizing on the level of competitive facilities to generate progressive customer attitude and behavior towards the advertised product or service.