文章基本信息

标题：Customer Perception towards Imported Cosmetics
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作者：Ahmad Sohail Khan
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2014
卷号：6
期号：28
页码：202-208
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The purpose of this research is to examine the factors influencing customer’s perception towards imported cosmetic goods, to find the role of trust & security in establishing favorable perception in the customer’s mind toward imported cosmetics and ultimately to know the customer’s perception and views about imported cosmetics.Multiple Regression and Correlation are used to test hypothesized relationships amongst the variables. The questionnaire is used to collect the data from a sample 150 respondents. The findings show that imported cosmetics have a positive influence on a customer's perception. We find that creating trust and feelings of security in customer’s minds can greatly facilitate the development of a positive and favorable perception towards imported cosmetics. These findings strengthen the customer's perception about brand consciousness and establish a baseline study for future research.
关键词：Customer perception; Trust; Ease of use and Security; imported cosmetics