文章基本信息

标题：Assessment on Economic Support and Value of Hygiene of Butcher shops among Beef Consumers in Tanzania.
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作者：Salim Nandonde ; Elibariki Msuya ; Louis Mtenga 等
期刊名称：Journal of Economics and Sustainable Development
印刷版ISSN：2222-2855
电子版ISSN：2222-2855
出版年度：2012
卷号：3
期号：13
页码：143-149
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The study was conducted to reveal consumer support to hygiene of butcher shop using a linear restriction approach to beef retailers’ sales income; and direct evaluation through choice based experiment. The average retailer’s sales income as an aggregate consumer expense on beef was realized to be affected by hygienic appearance for building, serving-storage equipment and attendants (p=005). Consumer choice preference to hygiene was positive (p<0.001) and they were willing to pay more for hygiene than the beef intrinsic attributes (p=0.05). It was concluded therefore that consumer expenses and choices for beef is motivated by hygiene. Retailers should be encouraged to improve the hygienic standard of butcher shops as a consumer requests besides abiding to rules and regulations. Key words : conjoint analysis, consumer, hygiene, income, linear restriction, retailing