文章基本信息

标题：Ecological Marketing Practices for Creating Competitive Advantage
本地全文：下载
作者：Asma Jarin
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2014
卷号：6
期号：27
页码：138-143
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Environment concern and ecological marketing are closely related issues of this current world.. This study will discover practices of ecological marketing through eco labeling, ecological packaging, advertising media of ecological marketing. In recent times traditional marketing activities are fully converted to eco friendly marketing which creates scope for attaining competitive advantage by using eco in every steps of marketing over their competitors. Keyword s : Ecological marketing, Eco Packaging, Eco labeling