文章基本信息

标题：Consumer’s Perception on General Banking Activities of Commercial Banks: A Study in the Banking Context of Bangladesh
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作者：Jafirullah Khan Jebran ; Md. Afzal Hossain
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2012
卷号：4
期号：7
页码：54-70
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：To cope up with the competitive and highly regulated banking sector, every bank is trying to put their focus on satisfying its customers. As a result consumers’ need is required to be found out. This research focuses on the issues to find out consumers’ perception on general banking activities of a commercial bank. The paper provides an understanding of different factors that affect consumer perception on general activities of a bank. Here 3 factors are generated with the help of factor analysis. This sort of research is also helpful to find out consumer’s perception in different industries and organizations. Keyword: Factor analysis, General banking activities, Commercial banks