文章基本信息

标题：Analysis of Marketing Efficiency, Value Addition and Spatial Co-Integration of Mozambique Tilapia (Oreochromis mossambicus) Fish in Some Selected Areas of Bangladesh
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作者：Md. Imran Omar ; Umme Aymon Janifa ; Syed Ariful Haque 等
期刊名称：Journal of Economics and Sustainable Development
印刷版ISSN：2222-2855
电子版ISSN：2222-2855
出版年度：2014
卷号：5
期号：9
页码：79-88
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：A study was undertaken to examine the value chain, value addition, marketing cost & margin, marketing efficiency and market integration of tilapia fish in selected areas of Bangladesh during the month of June-July 2013. The objectives of the study were to estimate costs and margins and to test market integration of tilapia fish. Primary and secondary data were used for this study. The higher marketing cost was incurred by paiker and the lowest by retailer. On the other hand, retailers earned the highest net marketing margins. Chain II was found the most efficient chain. Analysis of market integration shows that tilapia fish market in Bangladesh was well integrated. The findings of the study revealed that the marketing of tilapia was a profitable business and some recommendations were provided for the improvement of tilapia marketing in the country.
关键词：Value addition; marketing cost & margin; marketing efficiency and spatial co-integration