文章基本信息

标题：Utilization of Communication Strategy for Improving Communication Process Simantri Program in Province of Bali
本地全文：下载
作者：I Dewa Putu Oka Suardi ; I Nyoman Supartha ; Ma’mun Sarma 等
期刊名称：Research on Humanities and Social Sciences
印刷版ISSN：2225-0484
电子版ISSN：2225-0484
出版年度：2015
卷号：5
期号：12
页码：191-203
语种：English
出版社：Research on Humanities and Social Sciences
摘要：The process of communication between facilitators and farmers do not result in behavioral changes especially in the aspect of the application, so the success rate Simantri program has not been in line with expectations. Based on these problems, need to be designed model of communication strategies to improve the effectiveness of the communication process Simantri Program. The design strategy based communications analysis unit executing Simantri farmer groups totaling 50 groups. From farmer groups that sample set 100 farmers and 50 facilitators as respondents using purposive sampling technique. Data were collected using survey method with interview techniques and in-depth interview. The design of the communication strategy model using PLS-SEM models with specific analytical tools, namely SmartPLS version 2.0 M3. Presentation of the research results using descriptive method. Design of communication strategy models have compatibility and a high level of relevant predictive. The communication strategy has a positive relationship with the communication process, communication processes influencing behavior changes of farmers, and the farmers' behavior determines the success Simantri The communication strategy can improve the communication process Simantri Program by following the activities of the communication resource planning, communication resource management and operational tactics of communication.
关键词：communication resource planning; communication resource management; operational tactics of communication.