文章基本信息

标题：Personal Pronouns in ‘About Us’ Section of Online University Prospectus
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作者：Zakia Bano ; Aleem Shakir
期刊名称：Journal of Education and Practice
印刷版ISSN：2222-288X
电子版ISSN：2222-288X
出版年度：2015
卷号：6
期号：1
页码：133-139
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which extent the frequencies of first and second person pronouns in ‘About Us’ section of online prospectuses are contradictory in cross culture and promotional dimensions. This study is based on the data raked from the ‘About Us’ section of online university prospectuses in 463 culturally distinct institutional contexts of Australia, India, Pakistan, the United Kingdom and the United States of America. The categories of the first person I, we, and the second person you, your were analyzed through multidimensional analysis tagger. The analysis showed that the frequencies of first person pronouns were the highest in all the five countries. On the other hand variations in the occurrence of first and second person pronouns were eminent in 5 countries in the ‘About Us’ section. This research is expected to be useful for the universities and international educational organizations to generate better promotional texts in the marketization of higher education for cross-cultural perspective. Key w ords: Online prospectus, ‘About Us’ section, personal pronouns, promotional register, multidimensional analysis tagger, higher education marketing