文章基本信息

标题：Effect of Guarantee Perceived Quality Personnel of Trust, Trust and Loyalty to Institutions Students (Study on Private Higher Education In Banjarmasin)
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作者：Misransyah . ; Muslich Anshori
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2015
卷号：7
期号：31
页码：126-135
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：This study aims to examine and analyze the effect of perceived quality assurance of students’ trust on personnel, students’ trust on the institution, and students’ loyalty, trust in the students’ personnel trust on the institution, and students’ loyalty, and trust in the institutions of the students’ loyalty at PTS in Banjarmasin, South Kalimantan. The population in this study is the students at the private university undergraduate level (S1), Administration and Management course which has been in the VII semester. The sample of this study is 207 respondents. Sampling technique is based on the level of students residing in each of the private universities, with a Proportionate Stratified Random Sampling technique. The analysis used to test the hypothesis in this study is structural equation model (Structural Equation Modeling) with software SPSS / AMOS 22.The results showed that the quality assurance perceived positive and significant effect of trust on personnel, trust on the institutions, and students’ loyalty, trust on personnel perceived the positive and significant impact on the trust over the institution, and students’ loyalty, and trust on the institutions perceived the positive and significant impact on the PTS students’ loyalty in Banjarmasin, South Kalimantan.
关键词：Perceived Quality Assurance; Personal Trust; Institution Trust; Students’ Loyalty