文章基本信息

标题：Strategic Planning Intensity and Firm Performance: A Case of Zimbabwe Mining Development Corporation
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作者：Desderio Chavunduka ; Prosper Chimunhu ; Obert Sifile 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2015
卷号：7
期号：5
页码：12-18
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：There has been a widespread embracement of the concept of strategic planning in developing countries as a tool for turning around non-performing entities to viability. In Zimbabwe the current economic environment, where the country is faced with a possible slide into deflation characterized by numerous company closures, has called for astute planning systems. It is however not clear whether this planning benefits the firms. The purpose of this study was to investigate the relationship between strategic planning intensity and performance amongst mining firms. The case study approach was adopted, focusing on Zimbabwe Mining Development Corporation (ZMDC). The objectives of this study were to identify factors affecting strategic planning intensity at ZMDC and to establish the influence of strategic planning intensity on the performance of mining firms. The study mainly used quantitative data collection methods. Data was collected through questionnaires and key informant interview guide. The data was analyzed using SPSS. The study established a variety of factors that affect the organizations’ strategic planning process. Further, a positive relationship was found between strategic planning intensity variables and organizational performance. The study recommends that the strategic planning workshops be encouraged for all firms in the mining industry. Key word s : Firm Performance, Planning Intensity, Strategic Planning.