文章基本信息

标题：Analysis of Theories of Management Relevant to the Marketing Function in Contemporary Times
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作者：Hadiza Saidu Abubakar
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2014
卷号：6
期号：9
页码：94-100
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：This paper reviews some Management theories namely: the Scientific Management theory, the Classical organizational theory, the Behavioral theory and recent developments in Management theory. The paper analyzed how the theories relate to the Marketing Function as well as review the extent of success achieved by these theories. The paper concludes that though the Management theories help in interpreting the rapidly changing nature of today’s markets, not all have been successful in influencing, interpreting or explaining the marketing functions.
关键词：marketing functions; theories of management; contemporary times