文章基本信息

标题：Determinants of Super Store Customer Satisfaction in Pakistan
本地全文：下载
作者：Arbab Arshad ; Hazoor Muhammad Sabir ; Muhamad Zia ul Haq 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2014
卷号：6
期号：14
页码：112-117
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Trend in retails selling has been changed in the European countries and getting change in the developing countries. The old fashion of small retail shops has been changed to the super stores where customer can move around and pick the desired products. In Pakistan trend of super stores is emerging recently and a number of new stores of are opened in big cities of Pakistan. This study focuses on the dimensions which create satisfaction in the customer of the retails super stores and attract new customers. Study concluded that Physical environment, Personal interaction, problem solving ability, policy are the major determinants of customer satisfaction of retail super stores. For this study RSQS measure was used.
关键词：Retail Super Stores; Customer Satisfaction; Personal Interaction; Policy