文章基本信息

标题：Eco-Banking Strategies for Competitive Advantages
本地全文：下载
作者：Asma Jarin ; Mohammad Rahat ; Mohammad Abul Kashem 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2014
卷号：6
期号：3
页码：84-91
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Environment issues compel the financial institution especially banking business to conduct in such areas in such a manner that helps the overall reduction of external carbon emission and internal carbon footprint. Based on these ideologies, the study initialized the greening strategies for eco-banking and formed a theoretical model through extensive literature survey. These strategies incorporate into three content -green indoor, green process and green outdoor based on potentialities where the factors within the green functions focused low cost and differentiation to ensure competitive advantage. Hence the progress of banks under the crown of eco-banking will obviously create a future milestone in dynamic banking.
关键词：Eco-banking; competitive advantage; green banking; sustainable strategies.