期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2015
卷号：8
期号：9
页码：669-672
DOI：10.19026/ajfst.8.1586
出版社：MAXWELL Science Publication
摘要：For commodities, labeling is a mark enabling food producers or manufacturers to differ their goods from others in a same classification. As a kind of labeling, food brand is various in form and its name is the focus of this study. With market economic system, Chinese food industry is facing much severer market competitions, so studying on languages of food brand name has significant guidance to the sustainable development of food brand. This study investigates characteristics of food brand name whose functional values are analyzed and discussed in the view of culture, leading to the indication of main problems and naming principles of food brand name.
Loading...
