文章基本信息

标题：Marketing Mix Analysis Affecting on Honey Purchasing Decision in Batu City
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作者：Dewi Masyitoh ; Budi Hartono ; Zaenal Fanani 等
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2017
卷号：38
页码：32-39
语种：English
出版社：International Institute for Science, Technology Education
摘要：The aim of this research was to know the effect of marketing mix on honey purchasing in Batu city. This research was conducted in three honey outlets, such as Eco Green Park, Jawa Timur Park 2 and Batu Night Spectacular. Respondent of this research was 180 with accidental sampling..........