文章基本信息

标题：Effecting Of Candidate Image On Post-Voting Behaviour, Mediating Roll Of Voters’ Satisfaction In Jordanian Parliament Election Using Hirschman Theory
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作者：Akaileh A. Mustafa ; Fairol Bin Halim ; Maha Mohammed Yusr 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2017
卷号：9
期号：22
页码：82-88
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The post-purchasing behavior and customer behavior have received a great attention in marketing research since a long time ago, whereas academic literature in the political marketing and voting behavior is still sparse, particularly factors that affecting on post-voting behavior. Therefore, this paper attempts to fill this gap by examining the relationship between candidate image and post-voting behavior (exit, voice, and loyalty). It also seeks to reviews the mediation role of voters' satisfaction in primary relationship to address the inconsistent findings in the previous studies.
其他摘要：The post-purchasing behavior and customer behavior have received a great attention in marketing research since a long time ago, whereas academic literature in the political marketing and voting behavior is still sparse, particularly factors that affecting on post-voting behavior. Therefore, this paper attempts to fill this gap by examining the relationship between candidate image and post-voting behavior (exit, voice, and loyalty). It also seeks to reviews the mediation role of voters' satisfaction in primary relationship to address the inconsistent findings in the previous studies. Keywords: Candidate image, voters’ satisfaction, post-voting behavior (Exit, Voice, Loyalty).
关键词：Candidate image; voters’ satisfaction; post-voting behavior (Exit; Voice; Loyalty).