文章基本信息

标题：Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment
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作者：Yumi Yoshida ; Kenta Tanaka ; Shunsuke Managi 等
期刊名称：Journal of Economic Structures
电子版ISSN：2193-2409
出版年度：2017
卷号：6
期号：1
页码：4-14
DOI：10.1186/s40008-017-0064-0
出版社：Springer Berlin / Heidelberg
摘要：This study investigates consumers’ preference for dynamic pricing rules using a choice experiment. Among alternative electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the highest value of WTP among pricing rules. Furthermore, consumers’ characteristics affect their choice of a pricing rule. Our results show that risk preference in particular affects the choice probability of each pricing rule.
关键词：Choice experiment ; Dynamic pricing ; Electricity