文章基本信息

标题：Analysis of client characteristics, complementary services and communication of sports services in the Housing Establishments of Lanzarote
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作者：Juan Antonio Carreño Clemente ; Alejandro Serrano Rodríguez ; Diego Ramón Medina Muñoz 等
期刊名称：Apunts: Educación Física y Deportes
印刷版ISSN：1577-4015
电子版ISSN：2014-0983
出版年度：2010
期号：99
页码：82-91
出版社：Institut Nacional d´Educació Física de Catalunya (INEFC)
摘要：In general terms, sport is a positive social activity for people’s health and wellness and is growing during holidays trips.According to the World Tourism Organization (WTO), sport contribute as economic sector to the 2% of the gross product from the main issuing countries.Furthermore, it is a stable activity that allows to compensate the frequent changes in the demand and tourist’s needs that are affecting the competitiveness of tourist destinations like Lanzarote.In the tourist accommodation establishments of a mature destination, the additional services from the most demanded products, as well as the communication actions made for the potential guests, are important issues to analyse when making a diagnosis about the right strategies to apply.The features of the clients that demand sport facilities during their stay in the island were analysed.In general, a poor communication of the sport product in the tourist accommodations were noticed.However, it could be a consequence of the low demand for sport facilities taking into account the short number of tourists that visit the island to practise sport.
关键词：Marketing; Complementary services; Sport activities; Customer; Tourism.