文章基本信息

标题：Creativity and innovation as strategies of development
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作者：Máster. Ernesto Felipe Novillo Maldonado ; Máster. Guido Ecuador Peña Armijos ; Máster. Mónica Eloísa Ramón Merchan 等
期刊名称：Dilemas Contemporáneos: Educación, Política y Valores
电子版ISSN：2007-7890
出版年度：2017
卷号：IV
期号：3
页码：1-15
出版社：Asesorías y Tutorías para la Investigación Científica en la Educación Puig-Salabarría S.C.
摘要：The constant changes that move the world, together with supply and demand, have created the need to employ different strategies to compete in the global market, where creativity and innovation emerge as development tools; despite the fact that some businessman tend to confuse creativity and innovation, they are dependent on each other; for this reason, the present research aims to prove the existence of a relationship between creativity and innovation, through the regression linear test, taking innovation as a dependent variable, and creativity as an independent variable. As results of the work, it was found that there is no relationship between the two variables studied.
关键词：Innovation; Creativity; Motivation; Organizational Culture