出版社:Richards College of Business, University of West Georgia
摘要:This article focuses on some simple techniques of how to complete a preliminary market feasibility study in a proposed residential real estate development. The twelve steps in real estate development are reviewed with special emphasis on step three: the preliminary market feasibility, which is an important step in determining the financial feasibility of the proposed real estate development. The feasibility analysis requires specific analyses of existing and proposed developments that will likely compete with the proposed development; this is termed a competitive survey. A specific analysis of population demand is also required. This article explains in simple terms how to measure and estimate housing demand, compared to the existing and planned housing supply.