文章基本信息

标题：Environmental Strategies in Hotel Business Administration
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作者：Mirela STEFANICA
期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2017
期号：1
出版社：Dunarea de Jos University of Galati
摘要：The problem of the environment is a strategic challenge in the era we are living in. In this sense, more and more managers from various areas of activity, the tourism industry included, have become increasingly concerned of promoting better environmental practices. If these practic es were based on the 3R's principle, later o n they developed amounting to the implementation of much more complex systems and strategies to support the solving of environmental problems. The paper highlights the main environmental strategies implemented in the hotels of Romania and Italy, presented in a comparative analysis. The study provides an image of the current situation in two regions of Romania and Italy, thus showing the efforts made by managers to ameliorate the impact of the activities carried out on the environment .
关键词：EMS (environmental management ; system); 3R's; 10R's; Green ; marketing