文章基本信息

标题：The O2O Marketing System Using Augmented Reality and Beacon
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作者：Jung-Gon Kim ; Soo-Yung Yang ; Jun-A Kwon 等
期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2016
卷号：11
期号：12
页码：247
出版社：SERSC
摘要：Recently, the supply of the smartphone serving as the main personal communications terminal and the development of the Bluetooth-based beacon technology have induced the appearance of a new shopping method known as the O2O marketing. However, the problem is that the current O2O marketing using beacon has been sending unbridled push signals to the users, and, thereby induced the users to think of the O2O marketing information as the spam information. In addition, since the beacon only provides the simple push-based product information, there are limits in providing accurate and diverse information to the users. In this thesis, the beacon signals preferred by the users are selectively received so that the information definitely required by the users are provided to the users instead of the spam information. In addition, the augmented reality is applied to the O2O marketing, and, therefore, the system providing a wide range of diverse information to the users is proposed.
关键词：Beacon; Augment Reality; O2O; BLE